Hard Rock and John Legend partner for exclusive Unity performance
To display gratitude for Legend’s partnership, Hard Rock also presented a $100,000 check to his organization, the Show Me campaign.
On September 12, Hard Rock International hosted a “Come Together for Good” performance featuring well-known recording artist John Legend that was exclusively for Unity by Hard Rock rewards members.
The event was held at the original Hard Rock Cafe London in continued celebration of the Unity by Hard Rock global loyalty program launch.
To show gratitude for Legend’s partnership and support for his individual endeavors, Hard Rock presented a $100,000 check to his organization, The Show Me Campaign, which is committed to ensuring that every young person has the opportunity to pursue their dreams through access to inspiring education.
“I feel very fortunate to have the opportunity to perform again at a Hard Rock venue, this time for Unity members and fans in the place where it all started, the ‘original cafe’ in London,” Legend said.
“The night was special and made even more so with Hard Rock’s generous donation to The Show Me Campaign. Growing up, music was my passion, but it was my teachers who truly unlocked my potential. They taught me to write with creativity, passion and clarity, which paved my way to becoming a successful musician. I recognize that my journey was not just about talent, but also the fortune of having teachers who believed in me.”
Legend has a long-standing relationship with Hard Rock, having performed at various Hard Rock Live music venues and helping to open the Hard Rock Hotel New York. Most recently, he was part of the Unity global loyalty program’s “Come Together” campaign, which also featured Lionel Messi, Shakira and Noah Kahan.
“We are proud to support The Show Me Campaign and are thankful to John for sharing his talents and powerful music with our Unity members and special guests at another incredible performance curated by Hard Rock,” Hard Rock International and Seminole Gaming President of Entertainment & Brand Management Keith Sheldon said.
“We’re thrilled with the continued growth of Unity by Hard Rock membership since its global launch and supporting the ‘Come Together’ campaign that began this spring.”
Two Unity members from Yukon, Oklahoma were flown in and sat near Legend after winning the Come Together Experiences sweepstakes.
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