Fanatics sportsbook launches new campaign ahead of NFL season
The marketing campaign includes the return of the Jersey Drop, a new television campaign, creator-driven content and city activations.
Fanatics Betting and Gaming has announced its intentions to launch a 360-degree marketing campaign for the anticipation surrounding the NFL regular season’s kickoff. The operator began its kickoff campaign with Fanatics Fest NYC, featuring the return of rapper Jay-Z’s The 40/40 Club.
The 360-degree marketing campaign includes the return of the Jersey Drop, a new television campaign featuring custom broadcast and digital spots, creator-driven content and city activations. The spots feature 30- and 15-second commercials that highlight Fanatics sportsbook’s $5m Jersey Drop, running across several networks in priority markets.
“Football is more than just a game, it is an experience that people look forward to all year-long. On the heels of Fanatics Fest, we will continue to put our fans at the center of it all,” Fanatics Betting and Gaming CMO Selena Kalvaria said.
“With our $5M Jersey Drop, on the ground activations in New York and Chicago, a new 360 campaign across all touchpoints and more ways to earn FanCash this season, Fanatics sportsbook will be the destination for fans to play on game day.”
Fanatics sportsbook also has plans to take to the streets of New York and Chicago to engage with football fans that reside in each city. NFL jerseys will be delivered to unsuspecting fans and complemented by a creative digital activation that magnifies the jersey drop with “takeovers” of key landmarks in New York and Chicago.
The sportsbook will team up with a group of handpicked partners to gift premium boxes to deserving fans that it believes show off their fandom in everyday life. The special box includes an acrylic insert with a message from Fanatics sportsbook, a jersey of the fan’s favorite team and a $1,000 Bonus Bet.
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