Fanatics Betting & Gaming hires Selena Kalvaria as CMO

June 6, 2024
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She worked for Gucci prior to joining the company.

Fanatics Betting & Gaming has named Selena Kalvaria as its Chief Marketing Officer. Her duties in this role will include leading brand development and the company’s marketing approach.

She will work closely with the Brand Management, Media, Content, Creative and Communications divisions.

Prior to this appointment, Kalvaria worked for three years with the luxury label brand Gucci. Her most recent role at the company was as its SVP, Brand & Client Engagement for its Americas operations. While with Gucci, she oversaw the company’s brand strategy throughout North and Latin America.

However, Kalvaria is no stranger to the CMO role. She held this executive title for the digitally native lifestyle brand, Away. She has also held leadership positions with Anheuser-Busch and Diageo.

She worked on Wall Street prior to entering the marketing industry. Kalvaria holds a Bachelor of Arts from Princeton University, as well as an MBA from Harvard Business School.

In other company news, Fanatics was recently issued a $10,000 fine by the Massachusetts Gaming Commission for accepting a wager on a Boston College game. The regular determined during a recent meeting that the bet violated the state’s sports betting rules.

The commission said that the sportsbook self-reported the incident to the commission “within 24 hours.” Fanatics’ sportsbook also canceled the bet and returned the money to the customer.

However, the Massachusetts Gaming Commission found that accepting the bet on a December collegiate football game violated regulatory gaming rules and voted 4 to 0 to enforce the fine.

According to Massachusetts law, bet on in-state college teams are 'strictly prohibits unless they are participating in a larger tournament, such as March Madness.'


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