FairPlay Sports Media has launched in Brazil with Oddschecker
Oddschecker.com/br will provide real-time odds to local sports bettors.
FairPlay Sports Media has launched a localized version of Oddscheker in Brazil.
The version of Oddschecker launched by FairPlay Sports Media has been adapted to suit the needs of the market, intending to use data to drive traffic to sportsbooks in the region. Via its site, oddschecker.com/br, fans in Brazil will be able to access real-time odds, customized with market-specific APIs to make the experience as accessible as possible to local fans.
The move follows Brazil’s recent regulation of online sports betting, which comes following several years of legal limbo after sports betting was legalized, but not regulated. In December, both the Senate and Chamber of Deputies approved the sports betting regulations, with the IBIA welcoming these changes not long after.
Recently, the framework from the Secretariat of Awards and Prizes (SPA) outlined a ban on free bets and bonuses in Brazil, with Chapter Two, sub-section four part two stating, ‘It is forbidden for the operating agent to grant, in any form, an advance, anticipation, bonus or prior advantage, even if merely for promotion, publicity or advertising, for the placing of bets.’
Oddschecker already drives traffic for sportsbooks across LatAm in regions including Mexico, Chile and Colombia. It has also worked with several brands across the globe, with a recent example including its collaboration with Low6 to create a free-to-play horseracing-themed bingo game based on Cheltenham’s horseraces.
On this latest launch, FairPlay Sports Media Group CEO Stuart Simms said, “The Brazil market has huge potential, arguably similar to the US in its scale and this is an ideal time to service the sports-mad fans of the country with a quality, fully localized odds comparison service.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”
FairPlay Sports Media Chief Revenue Officer Richard Gale added, “The Brazilian market is both challenging and hugely rewarding… With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”
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