In addition to its growing team of leaders, Marker Trax has brought on Wayne Waxman to become the new director of marketing for the cashless payments disruptor.
Waxman previously held roles at e-commerce startup The Shipping Store, overseeing its launch across major online retailers including Walmart.com and Amazon Canada. He also worked with Coinstar, Bluetooth SIG, Zetec and Intel.
With Zetec, Waxman helped the company reach higher growth rates while expanding upon its social media presence and follower count. He also led Coinstar’s e-payment services launch of prepaid products in over 1,000 retail locations throughout the US. At Intel and Bluetooth SIG, Waxman developed and led a series of partner marketing and demand generation initiatives resulting in an increase of revenue.
“Wayne’s experience in startup tech environments, success in digital and demand generation marketing, and track record of growth made him the perfect fit for the evolution of our product and maturity of our company’s marketing division,” Marker Trax CMO Carol Thompson said.
“His business acumen and enthusiasm are invaluable assets to our team and to our company. He brings exciting, innovative ideas to the table, and is primed to make an immediate impact.”
Waxman’s addition is part of the company’s overall strategy in support of Moolah Play, the digital evolution of its cashless advance technology. He joins a group of gaming executives, support leaders and data analysts.
“Wayne has hit the ground running to help us continue growing our market reach, and create the best player experience possible on behalf of our valued casino operators,” Marker Trax President Charlie Skinner said.
Waxman’s addition comes after a string of new hires for Marker Trax, most recently bringing on John Henderson as the new SVP of Operations.
