Following the recent extension of Caesars' partnership with the National Hockey League (NHL), Caesars Digital now plans to integrate the NHL into its own brand online casino platforms.
Caesars Entertainment is set to display its newly designed sponsorship logo and partnership designation with the NHL on all of its own-branded Caesars Digital iGaming platforms. The move comes in the wake of the recent release of Evolution, Caesars' official NHL Blackjack game – which is now live prior to the 2024 Stanley Cup Playoffs.
The playoffs will be available for viewing on Caesars online casino and sportsbook platforms in Michigan, New Jersey and Pennsylvania.
Matt Sunderland, SVP & Chief iGaming Officer at Caesars Digital, said, “Customizing our online casino offering to provide experiences true to the Caesars brand remains a key area of focus for us. The launch of Caesars NHL Blackjack is an exciting moment that enhances our ability to provide our players with an eye-catching game custom to their interests.”
Last month, Caesars Sportsbook received RG Check accreditation from the Responsible Gambling Council (RGC), and the conglomerate is now attempting to diversify its sports offerings for fans with this latest move.
Evolution’s CEO for North America, Jacob Claesson, also spoke on the development, saying “We’re proud to strengthen our collaboration with Caesars Digital by introducing NHL-branded tables to their Live Dealer offering. As their Live Dealer provider, Evolution is committed to delivering the best gaming experiences possible for their players.”
Caesars set the ball in motion on this latest collaborative effort by signing a multi-year partnership extension with the NHL in early March.