Caesars signs multi-year partnership extension with the NHL

March 7, 2024
Leer en Español

The new agreement will open the door for Caesars Digital to release league-themed games online.

Caesars Entertainment has renewed its US partnership with the National Hockey League (NHL). The duo signed a contract for a multiyear extension.

Under the terms of the amended agreement, Caesars will continue to represent the NHL as a sports betting and gaming partner. The company’s online brand, Caesars Digital, will now have access to the NHL’s intellectual property.

Caesars Digital will be able to feature the NHL brand on platforms, as well as create NHL-themed titles for its online casino.

Caesars Rewards members can also benefit from the amended contract. The duo aims to provide members with access to VIP experiences through the partnership.

Caesars Digital President Eric Hession commented, “With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides.

“This partnership extension with the League continues our efforts to build on that fan passion by bringing unforgettable experiences to all of our valued customers across both sports betting and online casino.”

NHL VP, Business Development Jason Jazayeri said that the partnership will continue to focus on offering quality entertainment to gaming and sports fans.

He said in closing, “Since the inception of our partnership with Caesars, together we have focused on innovative ways to engage our passionate fanbase.

“We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans.”

Caesars Entertainment recently launched its flagship sports betting app, Caesars Sportsbook, in the state of Kentucky. Bluegrass State players can access the sportsbook app on their mobile device through iOS or Android or on their desktop computer by visiting the Caesars website.


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.