Las Vegas’ Rio Hotel & Casino has partnered with lighting designers Chris Kuroda and Andrew Giffin to unveil a visual art piece that illuminates the entire property.
The light display is comprised of three miles of programmable LEDs. The art piece is designed to “create an ever-evolving light show that can be seen from all over the Las Vegas valley.”
The concept behind the Rio’s live art display is that “no two shows will ever be the same” and strays from the typical static neon lights visitors see on the Vegas Strip. Both Kuroda and Giffin have incorporated meticulously programmed pixels, similar to those used in Phish’s live shows.
Kuroda has worked with Phish for more than three decades and on nearly 1,800 live shows.
Rio President Trevor Scherrer commented,“The transformation of the Rio Hotel & Casino has reached a key milestone with the recently renovated exterior.
“For decades red and blue neon have been a staple of this iconic property. Led by the creative vision of Chris Kuroda, this new lighting experience is sure to reinforce to both visitors and locals alike that something truly special is happening at the Rio.”
Dreamscape acquired Rio at the end of 2019 from Caesars Entertainment for $516.3m. As part of the deal, Dreamscape leased its operations back to Caesars for a four-year term while the company prepared its renovation plans.
Rio’s new owners recently planned a $350m and 18-month renovation project. Renovation on the 33-year-old property involves a property-wide overhaul, including both casino and restaurant operations, according to Dreamscape CEO Eric Birnbaum.
