Sports Betting Statistics: 48% Of Wagers Traded By AI — Report
People lined up and placing bets in the automated betting kiosk inside the MGM Grand Detroit new sports betting & entertainment venue called BetMGM Sports Lounge at its casino in Detroit, Michigan on Wednesday, March 11, 2020.
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Artificial intelligence (AI) has continued to influence sports betting, and according to a new report, AI is responsible for nearly half of the wagers.
AI in Sports Betting — Statistics
Kambi, a company that provides sports betting solutions to the betting and gaming industry, recently published its 2025 Sports Betting Trends.
One of the most eye-opening trends involved AI and its influence in sports betting.
According to the report, AI traded 48% of bets on the Kambi network in 2025. That represents a 28% increase from 2024.
In 2022, Kambi originally launched AI trading for the World Cup. AI represented 4% of those bets. In only three years, the number of AI-traded bets is approaching 50%.
Kambi’s AI trading technology “elevates its odds creation” through the pricing and trading of odds without human intervention. With this technology, online sportsbooks can set and adjust odds in real time.
Kambi’s services are used by over 50 sportsbooks worldwide, including Bally Bet, BetMGM, Desert Diamond Sports, TwinSpires, LiveScore, and Kindred Group.
Two of the most influential sportsbooks in the U.S., DraftKings and FanDuel, do not incorporate Kambi’s technology to determine their odds.
However, DraftKings and FanDuel use algorithms to determine odds and manage risk. These two sportsbooks do not report the number of bets traded by AI.
Is AI the future of Gambling?
AI is one of the hot-button issues in nearly all technology-driven businesses. When to use AI and how often are two debates that have generated strong responses from the gambling community.
Besides adjusting lines and setting market prices, AI is also used for marketing. Many of these sportsbooks tailor the experience to fit the consumer’s needs. For example, push notifications help personalize the user experience.
As AI technology gains proficiency and prominence, there is an increasing discussion about its regulation.
Dr. Harry Levant, Director of Gambling Policy at the Public Health Advocacy Institute (PHAI), argues that AI-traded bets should not qualify as sports betting.
“The public is upset, as this is not sports betting,” Levant explained in an interview with GamblingHarm.org. “This is AI tech delivering an addictive product,” Levant said. “The public never asked for a highly addictive and inherently dangerous product.”
Legislation has been considered in several states to regulate AI in sports betting.
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