Jul/Aug 2022

Editors Letter

With the dense, muggy heat of summer now upon us, it is time to descend to the cool, air-conditioning of the casino floor. But what’s this? The casino floor has changed? Slowly but surely, it has indeed. With the rise of digital gaming, the casino floor is going through an evolutionary phase. In this issue we look at the ways in which this is so, speaking to Hard Rock Digital and hearing a host of other viewpoints on the matter.

Then there is tribal. In the run-up to the OIGA Conference and Tradeshow, we take a closer look at how far along gaming in Oklahoma has come over the past few decades.

Oklahoma isn’t the only place where gaming is staking a claim for itself. Look no further than Chicago – the nation’s third largest city – to see what the future holds: Bally’s Chicago, which will be one of the preeminent new casinos in the next decade. Soo Kim and Chris Jewett – people instrumental in its construction – tell us all about it.

There are other areas of interest that we cover in these pages. Too many to tell here, but, if you are after a sweet taste: the rise of regional casino databases, AI on the casino floor, self-regulation in sports betting, the battle for the soul of California, and fraud in iGaming.

We certainly hope you enjoy this with the rest of your summer.

In The Magazine
Product Review: Vizondemand

Your data is the driving force behind your most critical business decisions. VizExplorer'snewest product offerings bring that data front and center and make it easy to obtain clear and actionable insights. Our VizOnDemand platform embodies simplicity and automation through a clean, intuitive user interface that leverages AI and provides predictive analytics.

Product Review: Galaxy Gaming

Galaxy Gaming, a distributor of casino table games and technology, has recently announced the launch of Triton Casino Systems, a brand-new table game progressive operating system. Triton Casino Systems works to refine what made  its precursor,Bonus Jackpot System, successful by adding a wealth of new features to enhance the casino floor.

Product Review: Lucky Betting Shop

Lucky Betting Shop is a betting-themed 5x3 video slot introduced by Expanse Studios – a company established in 2017 whose main goal is to provide maximum top quality online games based on players’ preferences. It’s played on 1024 paylines and packed with wilds, multiplier reels, free spins, bet tickets, and gamble features.

Product Review: Lucky Envelope ™

A golden tree covered in striking red envelopes is the central object of fortunein Konami’s Lucky Envelope premium linked progressive series. Lucky Envelope opens fresh possibilities of player excitement around the enduring gift-giving tradition of the red envelope, through exhilarating symbol-driven prizes, as well as surprising mystery-trigger events.

Product Review: Tick Tock Jackpot

Eclipse Gaming’s new Tick Tock Jackpot video slot is delivering performance and entertainment in tribal gaming markets across the US by offering an adrenaline-pumping experience. The Count Down Pick Game adds rapid action as players work to beat the clock to pick the best symbols and create chain reactions that explode to reveal prizes. Tick Tock Jackpot also features the player-favorite hold-and-spin bonus and expanding reels to give players more opportunities to win big.

Product Review: Vaask

With the pandemic becoming endemic, this device will show your guests you care about their health and safety. The Vaask touchless hand sanitizing fixture makes hand hygiene convenient and offers customizable finishes and logo options to complement the style of your facility. The aim is to provide your guests and management with a better experience:

Vegas Goes Tribal

The Palms has reopened under tribal ownership, bringing together two fundamental pillars of the nation’s gaming industry.

From Land Based To Igaming

In this edition of Viewpoints, industry experts take a look at the growing clout of digitalization on the casino floor.

Broad Coalitions Emerging

Top two sports betting propositions will draw millions of dollars.

Can Sports-themed Content Resonate With Us Players?

David Stoveld, COO of Armadillo Studios, believes that there is plenty of potential for success within sports-themed content in the United States.

Gambling For Robots

Dr. Steve Bright, a particle physicist by training, heads data analytics at OPTX and has been charged with implementing artificial intelligence elements into the casino gambling experience. Gaming America asks him about the use to which this cutting edge technology can be put.

A Home On The Range

Gaming America's Cameron Saunders looks at the industry in Oklahoma, where in just a few decades a vibrant, nationally influential economic ecosystem has emerged.

The Making Or Breaking Of Sports Betting?

Gaming America's Ricky Gray Jr.takes a look at self-regulation and self-deposits in a future where operators are increasingly worried about problem gambling.

The Sports Betting Industry Must Address Problem Gambling

Industry maven Bill Pascrell gives us the the rundown on how companies can address problem gambling in a manner that ensures long-term sustainability.

A Casino Blows Into The Windy City

A brand new, top-of-the-line gambling and entertainment destination is coming to the nation’s third-largest city. We spoke Soo Kim and Chris Jewett of Bally's Corporation, the two people most instrumental in its construction.

Playing It Smart: Tribal Operators Preserve Their Values

Aspire Global’s Managing Director of the US, Quincy Raven, explains how dramatic cuts to tier-one operator marketing budgets can play into the hands of well-established tribal operators within the United States’ underestimated heartlands.

Igaming, Bonuses And The Progress Of Fraud

As iGaming grows in popularity, so too does the possibility that players get exploited by nefarious fraudsters. AU10TIX tells us what can be done.

Tribal Nation Goes Digital

As the star of digital continues to rise, tribal operators are adapting a pace. Gaming America spoke with Matt Primeaux, President at Hard Rock Digital, to discuss the future of this major segment of the industry.

A Saharan Story

On October 7, 1952, The Sahara Hotel and Casino first opened its doors in Las Vegas. It has been a journey that inspired modern Las Vegas.

Coming To America

Gaming America spoke with Marina Bogard, Managing Director of Betsson North America. The company, which is a stalwart in the European market, has recently launched in Colorado. We ask about ambitions for the North American market further afield.

What Is Change Management, And When Is It Necessary?

Stephen Crystal of SCCG Management walks us through different approaches to change management, weighing the value of each in regard to running a casino.

Party On The Plains

Gaming America gives a preview of the fast-approaching OIGA Conference and Trade Show.

Expanding Sports Betting Legislation

Legal expert Gus Petropoulos gives the rundown on the progress of sports betting legalization across the nation.

2022: The Year Of Land-based?

Gaming America examines the impressive growth that the land-based industry experienced during the opening months of 2022. What caused this level of expansion? How can the industry sustain it in the coming years?