Sightline applies modern technology to what was, traditionally, a cash-based industry. Its suite of mobile solutions offers consumers a safe means to fund both their online and in-person gaming while also allowing casinos to offer cashless wagering and personalized loyalty options across an entire gaming property. Its flagship solution, Play+, which was once named the “Most Innovative Gaming Technology Product of the Year,” gives consumers a cashless mobile commerce experience for online and mobile gaming, on-premise slots, table games and sports betting.
Sighline’s primary focus is on building out so-called omnichannel payment solutions that allow customers to spend their funds across an entire casino resort using a single payment method.
Sightline boasts more than 1.5 million Play+ accounts, 3 million mobile loyalty platform downloads and 70+ partners in sports betting, lottery, racing and online and brick-and-mortar casino markets. The Las Vegas-based company has been issued 85 patents for its technology.
Sightline has raised $347.6 million in funding over eight rounds, its latest occurring in October 2022 from a corporate round. The company is funded by 10 investors, its most recent being JP Morgan and Point Break Capital Management. Since the fall of 2017, it has acquired two other companies: NRT Technology Corp, a developer of fin-tech and guest and player engagement platforms, in September 2017; and JOINGO, a mobile and social tech company that allows brands to create revenue-generating, mobile loyalty strategies, in June 2021.
Sightline was founded in 2010 by Kirk Sanford, Omer Sattar and Tom Sears. Satter and Sears remain with Sightline to this day, with the former serving as Co-Founder and CEO and the latter as Co-Founder and COO. Sanford went on to found GamePlus, Inc., an app developer designing ways for casual gamers to compete in head-to-head, skills-based video and mobile game competitions for money, in March 2021.
In February, Sightline announced it would begin offering Visa-branded Play+ debit cards. After customers enroll in the Play+ Visa card program, they’ll be able to add their Play+ card to the mobile wallet on their smart phone, allowing Sightline to expand its omnichannel solutions. The Visa Play+ Card is issued by Sutton Bank or GBank pursuant to a license from Visa U.S.A. Inc. Sightline will enable the Play+ card to be used in coordination with its Mobile+ mobile app, which is branded and customized for each gaming operator and is designed to increase loyalty, reach and revenue.
Joe Pappano, Sightline Co-CEO, said, “We are honored to work with Visa as we continue to transform the payment experience across the casino resort ecosystem. Leveraging modern payments solutions strengthens the relationship between the resort and its patrons. Enabling customers to use a single wallet for anything across the resort provides guests a better experience while earning loyalty for everything they do on property.”
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