OPTX’s software is designed to react to operations in real time and evolve with the data it collects, which can increase efficiency and aid casino operators in creating sustainable and competitive advances.
During its first year, the company reported substantial growth by doubling its customer base and posted 17% internal growth during the first quarter. The company added Chief Data Officer Narasimharao Jangili and VP of Data Science Steve Bright to its team of leaders in the first quarter as well. Its current Co-CEOs are Brooke Fiumara and Tom Rafferty.
Co-CEO Brooke Fiumara commented on the company’s infrastructure by saying: “We sit on the disparate systems and collect the data in a unified way and present it to users in an easy to digest and actionable way.
“So for the three different departments: we have slots, we have marketing, we have player development, and for each of these areas we have artificial intelligence models that layers in throughout the features and functions of the product.”
In its most recent endeavor, OPTX has partnered with Westgate Las Vegas Resort & Casino to release its full suite of slots, as well as marketing resources and player development to the casino resort. As part of the agreement, OPTX will provide the resort with resources that will optimize gaming operations on the casino floor and create real-time viewing options for the staff.
Dr Anthony Lucas, Professor at the University of Nevada, Las Vegas, speaks to Tim Poole on the Huddle about the paper he released this year on the limitations of free play within land-based casinos. He does, however, understand why gaming executives may not jump to embrace his ideas. We discuss:
Greentube's Chief Financial Officer and Chief Games Officer, Michael Bauer, joins Tim Poole on the Huddle to discuss all things Greentube and all things North America.
