Affiliate Michael Daly

Catena Media

24 Holborn Viaduct, London, Greater London, EC1A 2BN, UK

Catena Media is a publicly-listed media affiliate company. The company was founded in 2012 and employs over 500 people in Malta, the UK, Serbia, Italy, Germany, Sweden, the United States, Australia and Japan.

The foundations for the company were laid in 2008 when childhood friends Erik Bergman and Emil Thidell opened a web consultancy agency. During the company’s infancy, it operated from Thidell’s parent's basement before the pair decided to move to Malta in 2010.

In 2012, they decided that it would focus on lead generation for online gambling operations; from here Catena Media was founded. Catena began to rapidly expand in 2013, entering the Norwegian, Finnish and Swedish markets.

The next year, in 2014, Catena made its first acquisition when it purchased Finix Invest, a payments and investment company. The following year it continued to expand, buying out eight more companies in the UK, Netherlands and Belgium.

In the first quarter of 2017, revenue was 15.8m, a remarkable 104% year-on-year increase. This financial success led to another period of fantastic growth for the company. It acquired, a gambling specialist website, in 2016 for $17.1m – the site remains one of Catena Media’s largest assets, featuring a players complaint resolution service.

This resolution service has been noted for its efficiency: it has returned $26m of delayed, unfairly confiscated and otherwise unpaid money to over 9,873 players in total (as of 2015).

Expansion continued as Catena set its sights on major sports betting brands worldwide. It acquired i15Media in 2016, before later buying two British websites:, a sports statistics and betting tips website, for $13.5m and, for $13.38m.

In 2017, Catena relaunched, a casino comparison site before obtaining Squawka, a football news website, for $1.3m. In the same year, the company purchased Baybets, a German iGaming affiliate. During this period of time, the company had diversified its portfolio, especially in the areas of sports and betting; this meant the PASPA repeal of 2018 was huge for Catena.

It quickly moved into Connecticut, Illinois, Oregon, Pennsylvania and Michigan – almost as soon as each state legalized sports betting. The company demonstrated a great propensity and infrastructure for mobilizing its brand into the US with great rapidity.

In 2022, Catena once again demonstrated its speed of integration when it entered the newly regulated New York market. It arrived with affiliate arrangements already in place with all four licensed operators in NY state and saw a highly successful launch there. Its flagship sites:;;;; and all gained hundreds of thousands of viewers within days.

Catena’s New York launch cemented its place as a leader in the field of US gambling affiliates.

Key personnel:
Director, Sports Content (US): Brett Collson
Evergreen Content Head: Cheryle Shepstone

Company size: 500+

Locations: London, Malta, Serbia, Andover, Sydney, Las Vegas, Stockholm, Vancouver, Rome.

Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.