BetMakers Technology Group Ltd is an Australia-based company that is engaged in the development and provision of software, data, and analytic products for the B2B wagering market and the production and distribution of horseracing content.
The company’s branches include Global Racing Network, Global Betting Services and Global Tote. Its Global Racing Network (GRK) segment assists racing associations and rights holders in the production and distribution of horse racing content.
The GRK provides services including barrier technology, official price calculation, vision and pricing distribution.
Meanwhile, the Global Betting Services branch provides customers with a variety of racing data, software and analytics. This includes basic race data, such as pricing, runners, and form. The analytical tools to leverage the data and wagering tools for betting platforms.
Finally, Its Global Tote segment administers tote software and integrations to facilitate tote liquidity and results. It was the Tote branch that developed the Quantum tote engine, a pari-mutuel solution with flexible integration options and a wide range of pools and bet types.
The Quantum tote engine was selected by Norsk Rikstoto, Norway’s sole purveyor of horse racing, for a ten-year technology and provider agreement, in 2022. Global Tote has purpose-built centers in Europe and the US which will aid in the application of this service.
Key personnel:
Chief Operating Officer ASX BET: Jake Henson
Chief Technology Officer: Karl Begg
Chief Financial Officer, Asx Bet: Anthony Pullin
Chief Information Officer: Oliver Shanahan
Company size: 440+ employees
