Players can win money based on their betting performance in five major American sports (MLB, the NHL, the NFL, the NBA and the PGA), Premier League and UEFA Champions League football, NASCAR auto racing, Canadian Football League, the XFL, mixed martial arts (MMA), Tennis and All Elite Wrestling (AEW).
In 2018, it became the first legal sportsbook in the state of New Jersey. Since then, they have opened mobile sports betting operations in New York, Iowa, Indiana, Pennsylvania, West Virginia and New Hampshire.
DraftKings and FanDuels completely dominate the US online sports betting market, and in 2016 they attempted a merger. However, this was blocked by the Federal Trade Commission on the grounds it would have created a monopoly with the two companies controlling 90% of the market when combined.
In 2020, DraftKings became a publicly-traded company through a reverse merger with SBTech, a Bulgarian technology company and a special acquisition company called Diamond Eagle Acquisition Corporation.
DraftKings is a relatively new company and prides itself on being contemporary and even a trend-setter. Their marketplace sells NFTs of sports icons during scheduled releases as well as on the secondary market. The inaugural set of icons included Tom Brady, Wayne Gretzky, Naomi Osaka, Simone Biles, Derek Jeter, Tony Hawk, Tiger Woods, Usain Bolt and Rob Gronkowski. They are one of the first online sportsbooks to sell NFTs in this fashion.
DraftKings has partnerships with numerous high-level sporting leagues of note, including the MLB, NFL, NASCAR, and UFC in addition to lucrative deals such as their $250m advertising contract with ESPN.
Number of employees:
869
Key personnel:
Chief Financial Officer: Jason Park
Chief Technology Officer: Travis Dunn
Chief Marketing Officer: Stephanie Sherman
Chief Marketing Officer: Tom Goedde
Chief of Staff: David Lebow
Chief Legal Officer: R. Stanton Dodge
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