Isabella Santos

Isabella Santos writes about sports betting through the lens of place. Her coverage focuses on how geography, culture, and market maturity shape the way odds are set and how bettors respond to them across the Americas.

Raised in Bogotá in a household where sport was part of daily life, Isabella grew up following both local leagues and international competition. That dual exposure carried into her professional work, where she began writing for Colombian sports outlets during the early expansion of regulated betting in the region. From the start, her work stood out for its ability to connect betting lines to the realities of the sport itself rather than treating odds in isolation.

With a background in communications, Isabella developed a clear, accessible writing style that translates well across borders. As her career progressed, her coverage expanded to include North American markets, allowing her to compare how sportsbooks price the same events differently depending on audience, liquidity, and regional betting habits.

At Gaming America, Isabella covers major sports betting markets across LATAM and the USA, including NFL, MLB, and international football. Her work blends market analysis with platform reviews, helping readers understand not just which odds are available, but why they look the way they do in different regions.