A key enhancement of Moolah Play is an even more efficient and optimized underwriting process. Working closely with first-in-class vendors, Moolah Play makes it possible to consider a customer’s true ability to pay back lines of credit and even expected future profitability in credit issuance. This advancement will lead to even more accurate and inclusive underwriting decisions, bringing more customers into the fold than ever before.
Additionally, through collaboration with the Euronet Global Data Solutions team, Marker Trax has completely rebuilt the technology’s data analysis capabilities for Moolah Play. This forward-looking functionality will allow for analysis of the effect of Moolah Play’s implementation on the operator’s overall business.
Marker Trax was an immediate game-changer from its inception in 2018, bringing gaming credit fully into the cashless era. Its revolutionary technology has led the charge to move the industry beyond the traditionally slow and exclusionary credit application and approval process, and offered operators real-time reporting dashboards while lowering overhead via seamless infrastructure integration. Now, with the introduction of Moolah Play, Marker Trax is taking its groundbreaking advancements to the next level.
“Our vision from the beginning was to add crucial, yet missing, efficiency to the traditional gaming credit process,” said Marker Trax President Charlie Skinner. “Marker Trax achieved that out of the gate. And now, Moolah Play will propel our company, and the advancement of cashless credit, to new heights.”
Along with a fully redesigned underwriting process, Moolah Play offers enhanced marketing support for operators. Rather than being saddled with the responsibility of their branding and marketing campaigns for integration, Moolah Play provides full operator support, from a rich library of collateral templates and direct mail samples, to e-blast creation and more, up to and including full brand-building support from Marker Trax.
Improving the customer experience has always been a hallmark of Marker Trax, and Moolah Play carries that conviction forward. A robust customer relationship-management feature allows players to receive curated engagement messaging, payment-due notifications, and a variety of other account dashboard notifications – all customizable by operators.
“When we started this company, it was with a simple, but ambitious goal: to streamline the credit process for everyone,” said Marker Trax founder and CEO Gary Ellis. “Moolah Play is the natural evolution of everything we’ve been working on from the beginning.”
“The introduction of Moolah Play to the gaming community is the culmination of everything that makes cashless credit a benefit to both operators and players alike,” said Marker Trax Chief Marketing Officer Carol Thompson. “With all the improvements made to our patented technology, introducing a new brand identity was a natural next step, to showcase the growth of our product and our company as a whole.”
Moolah Play officially launches at Ellis Island Hotel, Casino & Brewery on Oct. 5, closely coinciding with its industry debut at the annual Global Gaming Expo (G2E), Oct. 9 through 12 (exhibition booth 2030). Enrollment events will continue through the month, with Marker Trax also offering a special welcome gift to any new or existing customer who updates to the new Moolah Play mobile application.
