Sports betting affiliate Catena Media has launched a sports betting affiliation in Kentucky, where mobile sports betting became legal on September 28.
Catena Media reports a “positive start” to player signups in the Bluegrass State. The opening of Kentucky’s market coincided with the start of the National Football League season.
Catena Media reports the launch “generated firm player engagement” following “extensive pre-launch marketing campaigns and targeted offers from Kentucky’s licensed operators.”
Helping to drive the launch were Catena Media’s brands, including LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com. Catena Media also reported that its partnership with The Sporting News helped.
Ryan Harper, Catena Media's VP for North America, said, “We're pleased to see a successful start to legal sports betting in Kentucky. Player registrations on our sites matched our expectations and we anticipate continued progress as more people discover the benefits of safe, regulated online sports betting.”
Kentucky has an adult population of 3.5 million. With its expansion to Kentucky, Catena Media now operates in more than 27 US states and Canadian provinces.
Catena Media generates leads for operators of online casinos and sports betting platforms. It has a large portfolio of web-based affiliation brands that guide users to its customers’ websites.
Catena Media is based in Malta and employs more than 350 people across the globe. It’s listed on Nasdaq Stockholm Mid Cap under the ticker CTM.
