Catena Media establishes sports betting affiliation in Kentucky

October 3, 2023

With online sports betting legal in the Bluegrass State as of September 28, the sports betting affiliate is moving forward.

Sports betting affiliate Catena Media has launched a sports betting affiliation in Kentucky, where mobile sports betting became legal on September 28.

Catena Media reports a “positive start” to player signups in the Bluegrass State. The opening of Kentucky’s market coincided with the start of the National Football League season.

Catena Media reports the launch “generated firm player engagement” following “extensive pre-launch marketing campaigns and targeted offers from Kentucky’s licensed operators.”

Helping to drive the launch were Catena Media’s brands, including,, and Catena Media also reported that its partnership with The Sporting News helped.

Ryan Harper, Catena Media's VP for North America, said, “We're pleased to see a successful start to legal sports betting in Kentucky. Player registrations on our sites matched our expectations and we anticipate continued progress as more people discover the benefits of safe, regulated online sports betting.”

Kentucky has an adult population of 3.5 million. With its expansion to Kentucky, Catena Media now operates in more than 27 US states and Canadian provinces.

Catena Media generates leads for operators of online casinos and sports betting platforms. It has a large portfolio of web-based affiliation brands that guide users to its customers’ websites.

Catena Media is based in Malta and employs more than 350 people across the globe. It’s listed on Nasdaq Stockholm Mid Cap under the ticker CTM.


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.