Light & Wonder goes live in Argentina via Betsson
This builds on an existing relationship between the pair.
Light & Wonder has signed an agreement with Betsson Group, which will see its content go live in Argentina.
Players in the province of Buenos Aires will now be able to play first-party games such as 88 Fortunes, Light & Wonder’s top-performing land-based title, in Argentina.
Back in June, Betsson announced a content deal with Light & Wonder, building on their long-standing relationship to sign a global distribution agreement.
Additional first and third-party content will also be distributed through the Light & Wonder platform to other Betsson Group brands over the next few months, bringing further games to players in Argentina.
Light & Wonder Commercial Director – LatAm, Tatiana García Barrenechea, said: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term.
“This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country, serving players with relevant and highly engaging casino content.”
Betsson Group Head of Supplier Relations Laura Peretta added: “Light & Wonder has proven to be a highly reliable supplier for many years during our iGaming growth journey as it’s very pleasing to be able to take its content live in Argentina.
“This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”
Last month also saw Betsson agree a deal to help Hub88 launch its Bombay Live content in Argentina on Betsson’s platform.
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