DraftKings to donate 100,000 meals for every birdie in charity golf match
Operator posting odds on golf match with Phil Mickelson, Charles Barkley, Steph Curry and Peyton Manning.
DraftKings is providing live odds that will be integrated throughout the TNT broadcast of a charity golf match, the third installment of The Match: Champions for Change.
Five-time major champion Phil Mickelson features, while former NBA forward Charles Barkley, current NBA star Steph Curry and former NFL quarterback Peyton Manning join him.
For every birdie hit throughout the charity match, DraftKings will donate 100,000 meals to Feeding America.
However, there is a total pledge of one million meals that will be donated regardless of any golfing outcome.
DraftKings has increased its involvement in the sport of golf within the last few months, recently partnering with world no.6 Bryson DeChambeau.
The operator’s involvement with former athletes is equally notable, with another NBA legend Michael Jordan signing up to be a special advisor to the company’s board in September.
On a similar theme, DraftKings has been named official sports betting partner for the upcoming boxing match between Mike Tyson and Roy Jones Jr.
Such examples show us the operator’s big-money marketing strategy is clearly focused on using big names to attract fan engagement, especially through more casual sporting events.
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