Wazdan enters deal with Hard Rock Digital
Wazdan expands presence in North America through partnership with Hard Rock Bet in New Jersey, via Light & Wonder.
Casino game developer Wazdan has entered a partnership with Hard Rock Digital’s New Jersey-based platform Hard Rock Bet, with Light & Wonder also involved in the deal.
The platform will host Wazdan’s titles such as Magic Stars 3, Burning Sun and Sizzling Eggs.
Hard Rock Digital launched its Hard Rock Bet platform in New Jersey last year, with the sportsbook and online casino debuting in Atlantic City in August 2023.
Wazdan’s Head of Account Management for North America and Latin America, Izabela Slodkowska-Popiel, shared her thoughts on the new partnership: “We’re thrilled to partner with a brand as impressive as Hard Rock and deliver some of our top-performing content to its customer base.
“Our partnership with Light & Wonder has driven us to new heights across North America, and we’re confident that this will be another exciting expansion for us.”
Hard Rock Digital’s SVP of Casino Grant Williams also commented: “We’re excited to be adding Wazdan’s popular games to our highly-rated Hard Rock Bet platform in New Jersey. With hundreds of gaming options and engaging promotions like our $1m-in-prizes Winterfest, Hard Rock Bet is entertaining our players like no one else can.”
The deal signals another move in Wazdan’s attempt to expand across North America. The game developer recently entered agreements with BetMGM and Tipico in New Jersey, both of which were also integrated via Light & Wonder’s aggregation offering.
In December last year, Wazdan also signed a deal with PlayStar to further increase its presence in New Jersey, solidifying the state as an important area of growth for the developer.
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