Hard Rock Bet launches in NJ with Atlantic City Hotel & Casino

August 18, 2023
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The proprietary online casino has chosen New Jersey as its debut state, while also launching both an online and retail sportsbook.

Hard Rock Digital has launched in New Jersey with its Hard Rock Bet platform, both online and at a retail sportsbook location in the Hard Rock Hotel & Casino in Atlantic City. The platform combines its sportsbook, online casino and rewards program.

George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City, commented, “We're excited to welcome Hard Rock Bet to New Jersey.

"The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts and promotions.”

New Jersey is the debut market for Hard Rock Bet’s online casino, HardRock.bet, which will offer hundreds of slots, table games and live dealer game options, as well as new exclusive titles planned for monthly releases.

Hard Rock Bet Loyalty Rewards will offer prizes (offering anything from mystery wheel spins to a Tesla) across both the sportsbook and iCasino experiences.

The rewards program will also integrate with land-based rewards, where available. Wild Card Comp Dollars and Tier Credits can both be earned online and redeemed in person at the Hard Rock Hotel & Casino Atlantic City.

Marlon Goldstein, CEO of Hard Rock Digital, said, “The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our sportsbook. We are incredibly proud of these proprietary products.”

Hard Rock Bet currently has a 4.8 star rating in the iOS App Store and offers play-by-play betting, flex parlays and daily overdrive boosts. Though the Garden State is the first to see the brand's iCasino offering, the Hard Rock Bet sportsbook is also available in Arizona, Ohio, Indiana, Tennessee and Virginia. 

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