Pariplay partners with PlayStar to expand its presence in New Jersey

Players can access online casino games and content through the Fusion platform.

NeoGames’ Pariplay subsidiary has released content with PlayStar to players in New Jersey.

Garden State gamers will have access to slot games on the Fusion aggregation platform and online casino games through the collaboration.

PlayStar users can also access titles from Wizard Games as part of the launch, including Dragons of the North, Spirit of Mustang and Wolf Riches.

Pariplay’s Fusion platform offers players more than 14,000 games from 120 suppliers. The platform also features back-office and retention tools.

Pariplay said in a statement, “The roll-out of Fusion content aligns with PlayStar’s commitment to introducing a game-changing approach to online gambling in North America, with a focus on personalization, engagement and customer experience.”

Pariplay VP of North America Shivan Patel noted that North American growth is a major company focus right now.

Patel commented, “Expanding our reach across North America remains a key priority, and this launch with PlayStar represents another major milestone in our commitment to delivering the very best content to players in the region.

“PlayStar has already made waves in New Jersey since its launch last year and we are thrilled to establish what I’m sure will be a very positive partnership.”

PlayStar CCO Dan Alexander outlined some of the benefits of the New Jersey launch by saying, “It is fantastic to be able to present our players with a wealth of new content thanks to this launch in New Jersey.

“We have big ambitions across North America and look forward to seeing how our customers react to the engaging, entertaining experiences that are now available to them.”

Carlos Mendez

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