IGT PlayDigital October Highlights

iGaming Content Expansion, Casino Engagement Tool Debut and Continued Sports Betting Growth in North America

IGT PlayDigital, a leader in iGaming and sports betting solutions, continued its momentum in October with new content deployments, the market introduction of robust player engagement tools, and sports betting product and market expansion. Some recent IGT PlayDigital achievements include:

Expanded iGaming Content Portfolio in Europe

IGT PlayDigital has taken its iconic IGT land-based slot titles online with customers throughout Switzerland, including games such as Cleopatra and Regal Riches. Content expansion in this jurisdiction has only just begun, with another wave of customers coming online with IGT content over the next few months.

IGT PlayDigital Debuts Performance-Driving Prize Engine Engagement Tool

IGT PlayDigital’s innovative Prize Engine, part of the Engagement Platform suite of promotional features, is now live in North America. This player engagement solution enables operators to tailor campaigns with any game, any RTP across all IGT and aggregated games on the IGT RGS platform. The launch of IGT PlayDigital’s Prize Engine will bring personalized and exciting experiences to players across regulated North American markets, helping operators maximize player lifetime value.

IGT PlaySports Achieves Regulatory Approval for Cross-Channel Promotions in Nevada

IGT PlaySports recently achieved an important milestone in Nevada by securing regulatory approval to power retail and online sports betting promotions in Nevada. While sports betting promotions have been offered in jurisdictions outside of Nevada for some time, this approval paves the way for Boyd Gaming and other IGT PlaySports customers in the Silver State to access a full range of configurable promotions including first deposit promotions, promo codes, refer-a-friend offers and more.

IGT PlaySports Expands Presence in Washington and Virginia

IGT PlaySports recently went live with its on-premises mobile betting solutions with one of its partners in Washington State. Not only does this mobile offering increase potential revenue at the customer’s property, but it also extends the thrill of sports betting throughout the casino floor.

IGT PlaySports’ statewide mobile solution is now operational in Virginia through SuperBook Sports. SuperBook Sports has been a long-term customer of IGT PlaySports, with its platform and technology already live in seven additional U.S. jurisdictions.

David Thompson

Editor

Good iGaming content works like a well-balanced system. When the math, structure, and testing align, players can see exactly where the value lies.

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