OpenBet to enter Brazilian sports betting market via Play7.Bet partnership

Supplier OpenBet has partnered with Play7.Bet as part of its strategic growth plan to enter the Brazilian market.

Under the terms of the agreement, Play7.Bet will implement OpenBet’s player account management (PAM) technology, which allows operators to access a partner and service provider’s network.

OpenBet CEO Jordan Levin described the collaboration as a perfect fit for the company.

He commented, “We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product – platform development is unique and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7 win in this market.

“From the very first days of the UK market through Greece, Australia and the US, it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans, is a strong foundation for success in new markets. For this reason, we are pleased and honored to have been selected to work with Play7 in Brazil.”

Play7.Bet CEO Moises Deiab noted that partnering with OpenBet falls in line with the company’s desire to encourage responsible gaming and offer its customers a quality product.

He said, “We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.

“It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment and regulated markets. We have big plans for the market and OpenBet is at the heart of them.”

Isabella Santos

Writer

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