NASCAR and Sportradar extend media rights partnership

NASCAR and Sportradar are extending their media rights partnership by another four years.

The expanded agreement, which includes official betting data, will give NASCAR media partners live timing and scoring data.

Sportradar is the official data partner of NASCAR across the sanctioning body’s three national series: the NASCAR Cup Series, the NASCAR Xfinity Series and the NASCAR CRAFTSMAN Truck Series.

That totals 97 races annually.

NASCAR became the first league to partner with the American Gaming Association in September 2020. Sports betting on NASCAR has increased since. Betting operators saw a 51.5% increase in the total amount of money wagered on NASCAR  in 2022 over the previous year.

NASCAR’s gaming operators include BetMGM, FanDuel and Penn Entertainment.

Eric Conrad, EVP, Strategic Partnerships & Content, Sportradar, said, “As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support NASCAR in capturing commercial opportunities. Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for fans.”

NASCAR was one of Sportradar’s earliest US league partners. NASCAR and Sportradar have agreed to several contract extensions related to media data rights. since 2015. In April 2022, the two organizations entered into a separate multi-year services agreement.

Elena Rodriguez

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