SportyBet strengthens presence in Brazil via Sportradar, WSC Sports partnership
The companies will work in tandem to combine streaming and betting.
Online sports betting platform SportyBet has partnered with Sportradar and WSC Sports to debut a new video content feature as part of its range of sports wagering products. The addition was designed to “enhance the live sports betting experience” for players throughout Brazil.
As part of the agreement, SportyBet will operate as Brazil’s first betting platform to offer Sportradar’s Live Channel real-time updates and personalized push notifications. The platform “deploys the latest machine learning and automation technologies using WSC Sports video content services.”
The company said the partnership is “a testament to SportyBet’s dedication to delivering the latest and most immersive features to its valued users.”
Sportradar Regional Sales Director LatAm Mateo Lenoble outlined the company’s focus and the significance of the partnership.
He said, “Our goal is to support SportyBet in Brazil. This agreement ensures the highest quality of content for SportyBet through our innovative Live Channel Promotion service.
“The content, which includes Sportradar’s portfolio of media rights, is segmented according to the customer’s betting preferences and includes a call-to-action, creating a highly personalized and immersive experience.”
WSC Sports Chief Business Development Officer Aviv Arnon said the company is eager to offer quality sports betting products to Brazilian players.
He commented, “We are proud to fuel the enhancement of the sports betting experience for Conmebol Libertadores fans in Brazil by deploying our technology to Sportradar’s Live Channel Promotion solution.
“Live Channel Promotion provides a one-of-a-kind experience, and the implementation of this technology speaks to SportyBet’s commitment to providing the most cutting-edge features to its users.”
SportyBet launched in Brazil in March 2023.
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