Barstool Sportsbook migrates to Penn Entertainment’s online gaming platform
The migration completes Penn’s long-term goal of becoming technology independent.
The Barstool Sportsbook & Casino has been migrated to Penn Entertainment’s online gaming technology platform.
PennEntertainment acquired Barstool Sports in February 2020. Barstool’s migration to Penn’s technology stack brings all components of Penn’s online gaming operations in-house.
The migration was completed simultaneously across all 16 jurisdictions where Barstool Sportsbook operates during the Major League Baseball All-Star Break.
The deployment and product upgrade completes Penn’s long-term, strategic objective to achieve technology independence, which includes the acquisition of Score Media and Gaming and the launch of Penn Game Studios in 2021.
Jay Snowden, CEO and President of Penn Entertainment, said, “Migrating onto our proprietary technology platform and introducing a fully upgraded Barstool Sportsbook is a milestone achievement. Having full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new features, bespoke promotions and wagering markets.
“I want to congratulate our Interactive team members who worked tirelessly to ensure a successful on-schedule migration, which better positions us to compete in the online gaming space.”
After the migration, Barstool’s upgraded product offerings include more wagering markets and improved cash-out availability.
Benjie Levy, Head of Penn Interactive and President and COO, theScore, said, “A technology migration of this scale requires an enormous amount of coordination and planning, and I’m extremely proud of our Interactive team who stepped up to the challenge to execute this complex project on time and with minimal disruption to customers.
“Deploying our technology infrastructure puts our experienced in-house team, who built the platform from the ground up, in full control of the end-to-end customer journey and all product development. With this technology powering a significantly enhanced Barstool Sportsbook, we are primed to deliver a world-class online sportsbook and casino experience to customers in the US.”
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