DraftKings seals New York Giants partnership

DraftKings has signed a new multi-year agreement with the New York Giants, making it the official sports betting, online gaming and daily fantasy operator of the NFL team.

Through the deal, DraftKings will benefit from access to official Giants marks and logos. The operator will also power the Giants’ virtual SportsLounge, which will be open on game days.

DraftKings branding will appear across the Giants’ MetLife stadium during home games and the operator will be recognized as a sponsor across team-controlled media, including TV, radio, digital and social channels.

The partnership will also see DraftKings and the Giants release a free-to-play pick’ em game that will be available to Giants fans weekly.

Commenting on the partnership, DraftKings chief business officer, Ezra Kucharz, said: “The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship as the Giants’ Official Exclusive Sports Betting, iGaming and Daily Fantasy operator.

“Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”

Owain Flanders

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