Rob Gronkowski to attempt $10m ‘Kick of Destiny’ at Super Bowl

FanDuel will pay out a share of $10m to its bettors if Gronkowski succeeds in scoring a field goal.

Rob Gronkowski, former NFL Patriots tight end and Super Bowl winner, will team up with FanDuel to partake in the ‘Kick of Destiny’ bet campaign. He will attempt to kick a field goal during a live Super Bowl LVII television commercial; any customer who places a Super Bowl bet upwards of $5 will win a share of $10m in free bets if he scores.

Gronkowski has worked with the sportsbook before, introducing FanDuel’s first Super Bowl commercial ad spot. In this advert, the surprised former NFL star receives a call informing him that he is part of the Kick of Destiny challenge.

This integrated campaign will follow Gronk’s journey throughout the NFL playoffs, including his training with a legendary NFL kicker. This will culminate in his big moment at the Super Bowl on February 12, as he aims to win fans their share of $10m in free FanDuel bets.

FanDuel Executive VP of Marketing Andrew Sneyd commented: “Whether it’s kick-off, a touchdown or an important play that will decide a season, FanDuel knows moments matter. Our first-ever Super Bowl commercial will be more than just a television spot.

“It will create a moment that will bring fans together, and give them something to collectively cheer for. It’s an unprecedented field goal attempt on live TV…so anything can happen.”

FanDuel will spread the word about this campaign through a series of digital and promotions in the run-up to the big game. Fans will be able to take photos with ‘The Foot of Destiny’ (a signed replica of Gronkowski’s foot that he will auction after the Super Bowl).

Gronkowski commented: “I spent my career catching the ball, but I always knew I could kick it and now I’ll do it live in front of football fans everywhere. With $10m in free FanDuel bets on the line, I’m training every day to give fans something to root for and to watch the ‘Kick of Destiny’ live on national television.”

Robert Collins

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