Sportsbook app BetJack debuts TV campaign in Ohio
The television spot was created with a “to Ohio, from Ohio” approach.
Jack Entertainment has released its latest television campaign ad “It’s An Ohio Thing,” in anticipation of the state’s sports betting launch early next year. The commercial features three local sports legends and gives the audience an inside look into the lives of local teams and Ohio residents.
The Ohio-based company said it created the spot that “speaks directly to the hearts of Ohio’s most passionate sports fans.”
The sports wagering platform recently started its contest for Ohio sports betting fans that will give them a chance to win tickets for several upcoming major sporting events, without the need for real money bets. The contest launch is in anticipation of Ohio’s commercial market opening.
Ohio residents can win tickets to several local games by wagering free tokens on BteJack’s Training Camp. Tickets up for grabs include the Big 10 Championship in Indianapolis, Ohio State against University of Michigan, Cleveland Cavaliers against the Los Angeles Lakers, Crosstown Shootout and 12 Days of Parlays.
Jack Entertainment Senior Vice President of Sports & Digital Gaming Adam Suliman commented about BetJack’s relatability to Ohio sports betting fans.
He said: “Ohio is not just a state – it’s a state of mind, a code of conduct, and a badge of honor. For our players, there’s an unapologetic hometown pride.
“We’re thrilled BetJack is the only sportsbook app with real insight into the Buckeye state.”
Players do not have to win any bets to be eligible for ticket prizes, which is good news for basketball fans. Bettors can win by wagering with their tokens on the mobile betting platform.
Sports betting in Ohio will launch January 1, 2023. State lawmakers passed House Bill 29 toward the end of 2021, setting statewide legalized sports betting in motion.
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