WagerWire and Wagr partner for new sports betting experience
The two companies will focus on innovation and high levels of social media engagement.
A new partnership has been announced between WagerWire and Wagr, a venture-backed sports betting platform that was initially launched in Tennessee.
Both WagerWire and Wagr closed sizable investment rounds in 2022. The Kraft Group, owner of the New England Patriots and Revolution, and Harris Blitzer Sports & Entertainment, owner of the Philadelphia 76ers and New Jersey Devils, invested $12m into the group.
WagerWire also completed its seed round which was backed by investors including Miami Marlins co-owner, Roger Ehrenberg, NBA All-Star Richard Jefferson, and SimpleBet & Betr founder Joey Levy’s 305 Ventures.
WagerWire CEO Zach Doctor said: “While we’re building the greatest next-generation online betting experience, we’ve been fostering an active and engaged community focused on developing smarter and more empowered bettors.
“Wagr represents an ideal operator to partner with, as we’re able to unify our core value propositions: building the ultimate bettor experience through innovative technology, fostering high levels of social media engagement with the development of hyper-relevant communities, and empowering bettor education.”
WagerWire released a study in August 2022 that detailed the behaviors of betters that revealed 43 percent of non-bettors “don’t feel like they know enough about sports betting.”
Wagr Co-Founder and COO Eliana Eskinazi said: “As a local operator, we’re focused on harnessing that energy via digital and in-person experiences, and ultimately providing our players and our community with a best-in-class experience.
“We’re excited to combine forces with WagerWire’s highly engaged online community to grow our footprint in Tennessee and beyond.”
Wagr was founded by Mario Malavé and Eliana Eskinazi in April 2020.
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