Rivalry expands digital reach with launch of casino platform
The platform includes four new game titles and several third-party games.
Rivalry has launched its interactive casino platform, Casino.exe, which will be home to the company’s current and future titles. The platform will feature four new titles, including Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper.
Players will also have access to other third-party titles and in-house Rivalry games like Aviator and Rushlane.
Rivalry CEO and Co-Founder Steven Salz commented: “Our technology and creative capabilities continue to drive meaningful opportunities across our business where we can innovate on product and ultimately reimagine the betting experience for a younger audience that craves interactive entertainment.
“The launch of Casino.exe will allow us to further diversify our offering in a way that stays true to our brand and separates our product from others. As we scale thoughtfully into the casino segment, we’ll reduce the impact of seasonality in esports, increase customer value and offer more stable margin profiles.”
Casino.exe was designed as a virtual interface that allows users to access titles from Rivalry’s third-party casino titles within an interactive online space.
Rivalry Senior Manager of Product Design David King said: “Much of Rivalry’s success is rooted in our ability to tap into the cultural zeitgeist of our audience whose average age is 25.
“Casino.exe completely redefines the traditional casino experience and puts a thoughtful and entertaining spin on it using a visual expression that our community has a shared reverence for.”
Rivalry is based in Toronto and currently operates across 20 countries. It recently became a fully registered operator of internet gaming and sports betting in Ontario.
The company holds a sports bookmaker license in Australia too and is currently in the process of obtaining additional licenses.
Rivalry recently completed the Responsible Gambling Council’s (RGC) RG Check Program and has earned an RG Check Accreditation, which is a comprehensive responsible gaming award. The RG Check Program equips iGaming sites with resources that can be used to monitor, evaluate and manage gambling risks.
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