IMG Arena to offer virtual NASCAR
IMG Arena has expanded its portfolio to offer a NASCAR virtual sports product, after signing a deal with the motorsport sanctioning body.
The virtual product will be created by Leap Gaming and is set to be offered to operators worldwide.
The long-term partnership between NASCAR and IMG Arena will also provide operators the chance to live-stream the NASCAR Cup series for the first time.
The racing series returned on 17 May at Darlington Raceway after a two-month absence because of the COVID-19 pandemic, with the rest of the 2020 season to additionally be available to operators outside of the US and Canada.
IMG Arena executive vice president and MD, Freddie Longe, said: “Adding NASCAR to our client roster is a proud achievement.
“The partnership significantly bolsters our streaming and official virtual sports offering, with a product we expect to be popular in a number of different markets.”
In February, IMG Arena also secured the rights to provide US operators with live streams of select out-of-market National Hockey League (NHL) games.
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