Novibet partners with Caesars Entertainment to launch iGaming, online services in New Jersey
The company expects to go live in 2023.
Logflex MT Holding Limited (doing business as Novibet) has partnered with Caesars Entertainment as part of its North American expansion plan. Novibet signed an agreement with Caesars that will allow it to operate in New Jersey for the next ten years.
This is the second multi-year agreement Novibet has signed to operate within the US. The company formed a deal to offer its branding online gambling service in Pennsylvania under a ten-year term. Both US agreements are subject obtaining necessary licensing approvals.
Novibet anticipates launching its products in both states next year.
Novibet Chief Operating Officer George Athanasopoulos commented: “The expansion of our iCasino platform into new regulated markets, including in North America, is a major pillar of our growth strategy.
“We’re pleased with our progress against this initiative as evidenced by our expanded partnership with Caesars Entertainment that now provides us with market access to New Jersey and Pennsylvania to address the significant OSB and iGaming opportunities in those states, as well as our new partnership with Big Bola to introduce our highly regarded iGaming and OSB products to players in Mexico later this year.”
Athanasopoulos went on to add that the company continues to make customer relations a major focus and he hopes the trend will continue in the North American market.
He said: “Our focus on ensuring our technology platform, product offerings and customer engagement and retention initiatives are fully aligned and in synch with local player preferences has allowed us to enter new markets through our differentiated, engaging online gaming experience.
“We expect to replicate this success in the new North American markets we enter by remaining true to our operating disciplines and leveraging the proven popularity of our product offerings.”
Novibet is an iGaming and online sportsbook provider. The company is based in Malta and operates in Greece, the Isle of Man and Italy, as well as throughout Europe.
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