Lake of the Torches Resort and Spotlight CRM expand partnership in new agreement
Under the new terms, Lake of the Torches and Spotlight will license and install the latest offering from Spotlight.
The extended relationship between the Lake of the Torches Resort and Spotlight CRM will see the new SpotlightCRM, v4 licensed and installed at the resort. This continues a nearly 10-year relationship between the two companies.
CEO Bill Guelcher at Lake of the Torches Resort Casino said: “We are delighted to extend our relationship with Spotlight. Over the years, we have established strong relationships across both companies and have consistently achieved our performance goals by integrating Spotlight into our daily business.”
The Lake of the Torches Resort Casino has over 800 slot machines, Blackjack tables, Woody’s Bar and Grill and the Eagle’s Nest Restaurant. The hotel has 101 rooms, the Dancing Waters Lounge and the Woodland Oasis pool area.
The entire resort is operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians.
Spotlight’s CEO Jeff Baldi added: “What an exciting and humbling honor to have a longtime partner reinvest in Spotlight. V4 represents our future and dedication to driving premier customer experiences, through elegant tech.”
Spotlight CRM offers a purpose-built CRM designed to support and enforce any gaming resort’s CRM and Customer Experience (“CX”) strategy. The technology uses real-time customizable notifications and integrated in/outbound communications.
The new version delivers a configurable user interface, enhanced compliance features and native mobile expansion.
I.C. Intelligence (“ICI”) operates as Spotlight and since 2013, has designed, developed and marketed the SpotlightCRM platform to Casino Resort operators.
Spotlight has offices in Las Vegas and Louisiana. In 2021 the company announced a new strategic partner, Gavin Isaacs. Isaacs acquired an ownership stake in ICI and has been appointed to its board of directors.
Isaacs is also currently the Chairman of Altitude Acquisition Corporation and director of Galaxy Gaming.
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