OpenBet partners with Casino Arizona to launch retail sportsbook
The casino considers this a win with the rise of statewide sports betting.
OpenBet has facilitated the release of Casino Arizona’s new retail sportsbook offering. The launch is the next step in continuing company expansion throughout the state.
In a partnership agreement with the tribe Salt River Pima-Maricopa Indian Community (SRPMIC), OpenBet and its sister property, Talking Stick Resort, have supplied Casino Arizona with a wide variety of retail sports betting solutions.
Both casinos utilize OpenBet’s customizable Self Service Betting Terminals (SSBTs) and the Promote screen management system. This allows for guests to view content on large video walls, as well as on in-venue mini displays.
Casino Arizona and Talking Stick Resort Director of Public Relations Ramon Martinez said: “Launching a new retail sportsbook is an extremely exciting move for our organization. Sports betting has grown to become a major form of entertainment and we wanted to complement our core offering to bring even more exciting opportunities for our customers.
“When choosing a technology partner to power our sportsbook, OpenBet’s reputation was clear to see and we know that we’re in safe hands given its reliable and trusted solutions.”
OpenBet will also provide its 24/7 Managed Trading Services (MTS), which is a liability and full risk management service that is powered by Don Best Sports. Using AI-driven pricing models, MTS covers multiple markets and events across major US sports.
OpenBet Chief Commercial Officer Cathryn Lai commented: “We’re incredibly proud to have secured this partnership with Casino Arizona, with our robust and scalable retail products set to provide the operator with the best platform to enter the highly competitive sports betting arena.
“This is undoubtedly an exciting time for Casino Arizona and its sister property Talking Stick Resort. With an unrivalled passion for sports betting entertainment, our team will utilize their extensive experience to deliver a smooth launch. We’re looking forward to bringing quality and responsible sports betting opportunities to even more Arizonans later this year.”
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