Novibet, Nuvei expand ties

Card processing, alternative payments enabled, including Apple Pay.

Payment platform provider Nuvei on Monday said it is extending its partnership with Novibet, a European sports betting and online casino operator, to accept payments as Novibet expands globally.

The two parties said they are building on delivering card processing solutions in countries such as Greece, Italy and Ireland, with Novibet now able to offer its players the option to deposit using Apple Pay for the first time via a single point of integration with Nuvei.

Players will be able to request payouts to Apple Pay, as well. Officials said Apple Pay’s checkout user experience makes it an attractive deposit option, in particular for returning players who want to upload funds through the quickest possible method.

Novibet said in a statement it is “rapidly” expanding its customer base across Europe, with “accelerated” growth in countries across the continent. The operator said it expects to launch in more markets internationally, including the US, Mexico and Canada, starting later this year.

“Providing players with the most relevant payments experiences and the ability to grow internationally is at the heart of what Nuvei brings to gaming,” Philip Fayer, CEO and Chair of Nuvei, said in a statement. “Enabling Novibet to add Apple Pay to our card processing solution is a great example of this. Seamless deposits and payouts have been growing in significance for the industry for some time and this trend will only continue.

Fayer said Nuvei is “looking forward” to working closely with Novibet, “and are very excited about growing together globally this year.”

Konstantinos Andris, COO of Novibet, added: “Novibet is one of the most innovative GameTech brands, operating in Europe and soon to launch in America. Adding Apple Pay to our payment options is another example of this. Enabling players to use all the relevant payment methods is critical to maintaining our industry-leading player experience.

Andris said it is “easy to see” why Apple Pay is growing in popularity as a payment method.

“The ease and security of the checkout process is valuable to our players, which is why we are excited that our partnership with Nuvei means that we can offer this in an equally convenient and safe manner,” Andris said.

Michael Bartlett

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.