Paysafe expands partnership with Betsson Group
The move is the latest in a longstanding relationship that will extend its reach to the US commercial market.
Paysafe has expanded its partnership with international iGaming operator Betsson Group. The company will be providing various alternative and traditional payment solutions to Betsson’s online Colorado sportsbook brand, Betsafe.
The two companies have had a working relationship for the past 15 years. This latest partnership extension is the next step toward brand expansion in the US.
Paysafe CEO of North America iGaming Zak Cutler said: “We’re delighted to support our longstanding partner Betsson Group’s expansion into the US sports-betting and iGaming space with their Betsafe brand.
“We have a proven track record facilitating payments for Betsson brands and their players in multiple European and global markets, and we’re confident that we’ll play an equally important customer acquisition and retention role for the operator in Colorado and beyond.”
Colorado mobile sportsbook users will have access to Paysafe’s online credit and debit card deposit options. Bettors on Betsafe will be able to use Paysafe’s Skrill USA digital wallet, which was upgraded during last year’s fourth quarter. Players will have the option of making instant deposits and immediate access to their winnings.
Betsson Group has several online sportsbook and casino brands, including Betsafe. Its brands have been offering players throughout Europe online cash options through the paysafecard since 2007. The company is represented in several major markets, including Sweden, Germany, Italy, Spain, Denmark and Greece.
Betsson Group US Managing Director Marina Bogard commented: “At Betsson, the customer is at the core of everything we do. We aim to make the entire journey on our brands as smooth and convenient as possible, including their deposit and payout experiences.
“As they have done in other markets, we are confident that Paysafe’s payment solutions will be able to support us with all our needs to achieve our goals.”
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