Elys Game Technology inks with Lottomatica
Tech company expects 2022 to be its ‘breakthrough year.’
Elys Game Technology, an interactive gaming and sports betting technology company, on Wednesday said it has entered into definitive agreements with Lottomatica.
Under the terms of the agreements, financial terms of which were not disclosed, Elys will license a customized sportsbook platform for Lottomatica for its B2C activities, with a focus on the North American market.
Elys said it expects to obtain land-based license rights through an ancillary agreement that will expand its land-based distribution in the Italian market ahead of the anticipated federal license renewals in Italy.
In addition, Elys plans to submit its land-based technology for certification to the Italian regulator for land-based operation in Italy.
“We are very pleased to have reached the agreements with Lottomatica, allowing Elys to accelerate its digital and mobile channel development for Canadian and US markets,” Michele Ciavarella, Executive Chairman of Elys Game Technology, said in a statement. “This milestone relationship for Elys is the outcome of our investments in technology and human capital specializing in B2C intelligence facing sports bettors in the robust Italian market as well as the integration of dedicated bookmaking experience in the highly competitive and fast growing US market with the USBookmaking acquisition.”
According to Ciavarella, the management team at Elys see the relationship with Italy-based Lottomatica as an opportunity to position Elys’ technology in the sports betting industry.
Elys also expects to combine the experience and brand strength of Lottomatica with Elys’ platform to challenge for a top spot in the expanding North American markets.
“Collectively, the agreements, along with our prior deployments, establish Elys as a fully regulated omni-channel solution for both land-based and mobile operators seeking an end-to-end sportsbook solution,” Ciavarella added. “As set out in our June 2019 Pathway-to-Profitability and go-to-market plan, Elys sees 2022 as a breakthrough year, with the conversion of investments in our Elys Gameboard technology and talent both in Europe and North America into revenue and potential profits for years ahead.”
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
