Washington property tabs casino software from OPTX
Quinault Beach Resort and Casino eyes player development.
Casino data software company OPTX on Tuesday said it has added Quinault Beach Resort and Casino to its list of clients.
Located in Ocean Shores, Washington, Quinault Beach Resort and Casino says it prides itself in providing guests with an exceptional year-round beach-front experience.
OPTX says it provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence.
Officials for the company said OPTX is available via desktop and mobile applications, and the data intelligence used by the platform creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.
Bob Little, General Manager for Quinault Beach Resort and Casino, said the management team chose OPTX’s Player Development, Player Development AI, Marketing, Marketing AI, and Connect products.
“We selected OPTX over their competitors because OPTX has absolutely everything we need, Little said in a statement. “OPTX’s products will grow our player development by providing top-notch analytics to our staff. This is a win for our staff and our guests.”
Brooke Fiumara, co-CEO at OPTX, added: “We are excited to partner with Quinault Beach Resort and Casino to enhance their guest experience and their revenue. With OPTX, properties can expect real-time, actionable data to help guide decision making from top to bottom. Welcome to the team, Quinault.”
OPTX was founded in mid-2019 by former casino executives.
Quinault Beach has more than 700 slot machines in a 100% smoke-free gaming environment.
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