Zitro G2E Preview: Leading by example

As Zitro continues to expand its presence throughout the LatAm region, how can G2E help the company also explore new opportunities in North America? 

G2E is obviously one of the premier marketing events of the year for those of us in the gaming industry and specifically froma buyer’s perspective. Latin America is really one of our strongholds, as we’re either the market leader or one of the market leaders across nearly every country we participate in. That stronghold has really given the company a boost in other markets around the world, and we obviously expect strong attendance from all the Latin attendees at G2E, but it’s the momentum we’re creating down there that’s also giving us a boost in North America. 

In North America, we’re still in our infancy stages, gaining licenses to enter lots of new markets throughout the US, but it’s the success in LatAm that’s giving customers in North America the confidence to do business with us. ‘Wow, they’re not just a small little supplier, they’re a market leader and we need to try some of their products and see how it does.’ We’re super excited to showcase the lineup at G2E and see customers from LatAm, North America and from around the world. 

In what ways does G2E help to represent the gaming industry’s growth over the years, especially as the event celebrates its 25th anniversary in October? 

With G2E having its 25th anniversary, it’s obviously a monumental milestone for the trade show, and I think this speaks to the value proposition that both attendees and demonstrators see in participating in the show. People wouldn’t come and demonstrate if there wasn’t value for them. For us at Zitro, we see tremendous value in the event and we couldn’t be more excited to participate again this year. 

Certainly those other events are extremely valuable, but they each have their own market which is very targeted and very specific. G2E is all encompassing. It’s everybody from everywhere in every vertical and style of gaming, so it becomes kind of that consolidation point once a year, and certainly in the US. It’s an industry-gathering event in the gaming capital of the world. When you mention casino-style gaming, the first city that comes to mind is obviously Las Vegas. 

Which products can consumers expect to see displayed at the Zitro booth for G2E 2025?  

We are going to have our biggest, boldest lineup that we’ve ever had at G2E before. When I say biggest, we will have nearly doubled our exhibit space from previous years. Customers that come to the booth are going to see a bigger, even more global Zitro, demonstrating its products at the forefront of the industry’s biggest showcase. 

We’re still finalizing our mix of products, but we’ll have all kinds of new iterations of content and stuff for people to see that we think is going to make Zitro a must-see booth at this year’s show, so we couldn’t be more excited. It will be here before we know it, and for those of us that work in the industry, it’s a super exciting time. If you don’t find yourself being energized by the work you’re doing to get ready for the show, you’re probably in the wrong business. 

Those of us that are part of this, we love this time of year actually; it’s chaotic, it’s a little hectic, you’re kind of scrambling to get things ready, but yet this is what we do, right? This is our Super Bowl and this is our chance to showcase the best stuff that we have in our lineup. 

Is Zitro expecting a greater LatAm presence at G2E 2025 given the expanding markets in countries such as Brazil and Mexico? 

Certainly from Brazil. Brazil is, right now, one of the most talked about markets and not just in LatAm, but the entire world. With the potential it has for gaming opportunities should some legislation be passed, I think everyone is anxiously waiting to see what happens. By that very nature you’re going to see more people attending from LatAm, but I believe you’ll probably see more people likely attending from around the world in my opinion. 

Gaming continues to grow. If you look at the statistics from around the world, published by various gaming organizations, it’s still a vibrant, growing industry with new markets popping up regularly. Inevitably, for a trade show like G2E, that simply means more attendance. 

Kirk Geller

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.