Gammasweep G2E Preview: The 15-second pitch

How does your preparation for G2E differ from how you might approach a European summit like ICE, for example? 

G2E is home turf for us – it’s where the North American market converges and, as a US-based turnkey social casino provider, our messaging and preparation are deeply tailored to the regulatory, cultural and commercial realities of this region. At G2E, our prep involves sharpening our pitch for prospective operators looking to launch within 30–60 days, fine-tuning demos for fast-paced conversations and doubling down on compliance conversations, especially around sweepstakes-specific frameworks. 

ICE, on the other hand, has a more global, B2B iGaming flavor. While we still show up strong there, the focus shifts slightly toward larger operators exploring expansion or innovation in their US offerings, and we come ready to speak to localization, crossjurisdictional differences and partnerships. ICE is often more exploratory. G2E is about immediacy. 

Are augmented reality and virtual reality topics you’re going to be looking to have big conversations about at G2E? 

Not this year – not for us. While we always keep an eye on immersive technologies, our clients are more focused on real ROI now than speculative futures. Our conversations at G2E revolve around conversion rates, retention, KYC automation, AMOE compliance and monetization tactics – not VR headsets. That said, we’re always open to innovation when there’s a proven user demand; but for the sweeps space, simplicity, speed-tomarket and regulatory resilience matter most right now. 

There has been significant regulatory pressure on sweeps of late. For those looking to enter the market, what is the key to building a compliant and stable operation? 

This is the question. The key is building from day one with compliance-first architecture, not retrofitting later. That means: 

• Partnering with firms that understand AMOE, KYC, geolocation and data handling across all states.
• Avoiding gray areas like hybrid tokens or ambiguous reward mechanics.
• Having legal opinions in place from reputable US firms that specialize in sweepstakes.
• Integrating chargeback defense, AML tools and responsible gaming protocols upfront – not as a patch after things go wrong.

We always tell founders: “Don’t try to be clever with the rules. Be clean. Be clear. Be credible.” That’s what makes your model defendable – and scalable. 

Out at G2E, what’s the elevator pitch to potential partners for why sweepstakes, and not iGaming, is the future revenue driver they need to be considering? 

Here’s the 15-second pitch: “Imagine launching a casino in 30–45 days, legally accessible across nearly all of the US, with no need for a gaming license, at a fraction of the cost of regulated iGaming. Now imagine owning your player data, your brand and a rapidly growing slice of a market that’s quietly doing large volume. That’s what social sweeps casinos deliver – and that’s where we come in.”  

We believe social sweepstakes fills a massive gap: people want to play, they just don’t want to jump through legal or geo fences. The operators who get this early win big. 

Do you go into G2E with a clear strategy or is it more important to keep an open mind, and what do you hope to come out of this year’s event? 

We do both. We enter with a tight plan: meetings booked in advance, booth demos tailored to different verticals (influencers, affiliates, entrepreneurs, even Tribal gaming) and messaging refined for each. But we also leave white space in our schedule – because some of the most valuable conversations happen at coffee stations and chance encounters. What we hope to walk away with this year is: 

• Stronger partnerships with KYC, AML, CRM and chargeback vendors.
• 5–10 high-quality operator leads ready to build before year-end.
• Conversations that validate our roadmap – and challenge our assumptions.

And, above all, we want to continue reinforcing the message that GammaSweep isn’t just a vendor. We’re the team operators text when they’re stuck. We’re in the trenches with them. 

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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