Playtech G2E Preview: MGM, UNLV and more

What is Playtech looking to achieve at G2E this year? 

Our goal is to solidify Playtech’s position as the leading B2B technology partner in regulated gaming markets. We will be showcasing how our platform, content and services enable operators to scale responsibly, innovate faster and enhance player engagement. 

This year, we are particularly focused on showcasing our live casino offering, AI-powered personalisation tools and modular SaaS solutions, all tailored to meet the needs of diverse operators across North and Latin America. G2E also serves as a strategic forum to strengthen our relationships with regulators, operators, partners, key stakeholders and media, while aligning on the future direction of digital gaming. 

Above all, our presence at G2E reflects our deep commitment to the US market. We remain fully invested in supporting its growth driven by strategic partnerships, advanced technology, and a long-term vision for sustainable success. 

What is the company looking forward to most at the show? 

What we value most at G2E is the opportunity to engage directly with our partners and peers. The conversations we have, whether on stage or behind closed doors are instrumental in shaping our roadmap and refining our strategy. 

We’re especially looking forward to the fireside chat sessions, where we’ll be discussing the power of crossindustry partnerships, including our work with MGM Resorts International and Fremantle. And the power of AI within RG with our research partner, UNLV.  

Are there any new products or projects in the pipeline that will be a focus for Playtech at the show? 

Each of the products of our portfolio will showcase its creativity and innovation. From Live and Fremantle first time ever game show live from Vegas, to bespoke branded content, to our leading platform and now also our Bingo and poker networks coming to the US and Canada. 

How are you hoping G2E can help Playtech kick on for the rest of the year and heading into 2026? 

G2E is a strategic springboard for us. It allows us to validate our direction, forge new partnerships, and accelerate momentum heading into the final quarter and beyond. With the successful divestment of Snaitech, we’re now fully focused on B2B growth, and G2E will help us amplify that message. 

We expect the conversations and connections made here to translate into tangible outcomes; new market entries, expanded collaborations, and product adoption. As we look to 2026, our ambition is to lead the transformation of regulated gaming through technology, and G2E is a key part of that journey. 

Carlos Mendez

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