Kambi to power Affinity Interactive’s online, retail sports betting platform
Affinity Interactive is known for operating Daily Racing Form, which provides editorial coverage to horseracing and sports enthusiasts in North America.
Sports betting supplier Kambi has agreed to a multi-year partnership with gaming operator Affinity Interactive (AI).
Per the terms of the agreement, Kambi is set to power AI’s soon-to-be released online and retail sports betting platform. AI will gain access to a number of Kambi’s proprietary features, including odds compiling, customer intelligence and risk management.
“We are thrilled to work with the talented team at Affinity Interactive to provide our leading software to sports enthusiasts across the US,” noted Kristian Nylén, CEO of Kambi.
“This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market. The combination of Kambi’s advanced technology, DRF Sports’ multimedia information capabilities and Affinity Interactive’s regional casino assets makes for an enticing sports betting proposition.”
Initially, AI, which owns and operates both Daily Racing Form and DRF Bets, will launch this Kambi-powered offering in the state of Iowa. Following this, the partnership will be extended to other legal and regulated states.
“This is an exciting time for Affinity Interactive and the sports betting industry, and partnering with Kambi will allow us to capitalize on a number of compelling opportunities and position our businesses for shared success. This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming,” added James Zenni, Chairman of Affinity Interactive.
Kambi is a prominent supplier of sports betting technology across North America. The company has partnerships with operators such as Churchill Downs Incorporated, Kindred Group, LeoVegas, Penn National Gaming and Rush Street Interactive in the US alone.
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