Strive Gaming enters Arizona as Desert Diamond Mobile prepares sportsbook
Strive has been selected by the operator to supply player platform and managed service solutions.
Strive Gaming, a supplier of player platform and managed service solutions with a focus on North America, has agreed to a deal with Desert Diamond Mobile LLC that will see the company enter the Arizona iGaming market.
Per the terms of this multi-year deal, Strive Gaming will provide its player platform and managed services to Desert Diamond. These services are operational at all times and offer customer support via Strive’s team across North America.
Through this new agreement, Desert Diamond Mobile, which is owned by the Tohono O’odham Nation, will now move to launch an online and mobile sportsbook in the Grand Canyon State.
Speaking on the agreement, Max Meltzer, CEO of Strive Gaming, said: “Having spent time in Arizona and on property at Desert Diamond Casinos located across the state, I recognize the quality and importance of the Desert Diamond brand to customers.”
“Desert Diamond Mobile will have incredible power when it comes to merging existing Desert Diamond customers online and also when it comes to leveraging the Desert Diamond brand equity to sign up new customers. This will be underpinned by using our technology and services,” Meltzer continued.
“This is undoubtedly an ambitious project but one that we are delighted to be a part of and I look forward to a long and successful relationship with Desert Diamond Mobile.”
Desert Diamond intends to launch its sports betting offering prior to the NFL playoffs, with the hope that the Arizona Cardinals reach that stage of the competition. This follows the company’s successful launch in the state of Colorado.
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