Product review: IGT PlayDigital’s Engagement Platform
Introducing the Global Gaming Awards Americas Digital Product of the Year, IGT PlayDigital’s fully customisable Engagement Platform strives for an innovative take on the gaming experience.
IGT PlayDigital’s Engagement Platform provides a unique combination of cutting-edge gamification tools and personalized features, ensuring operators can deliver captivating experiences that stand out in today’s competitive iGaming landscape. The Engagement Platform was recently recognized as the Digital Product of the Year at the Global Gaming Awards 2024.
The suite of customisable tools offers six key elements which has allowed operators to transform their approach to player retention and engagement, all available via a single API.
Headlining the data-driven gamification offering is the unique Prize Engine, the most flexible promotional tool in the industry, that offers targeted promotions with game-agnostic jackpots and cash drops, delivering exciting rewards that increase player engagement.
It allows partners to create custom multi-level Cash Drop or Marketing Jackpot promotions, tailor campaigns to any game, any provider, and any RTP across all IGT and aggregated games on the supplier’s platform, offer promotions across any timeframe – daily, weekly, monthly and quarterly, award a variety of prize types – from cash to holidays to merchandise, build unique campaigns with unlimited customization and branding options through modular, in-game widgets and pool liquidity with networked campaigns across multiple operators.
Additionally, the Player Hub offers fully customisable personalized content, a hugely popular feature with operators, allowing them to among other things, create game recommendations, provide quick access to a player’s favorite titles, showcase the current top games and display gameplay video inside the widget midspan.
Other key features include Leaderboards, Award Quests, Prize Draw, and Free Rounds, all enhancing player lifetime value and increasing retention across markets.
With a focus on marrying up best-in-class content with next-level marketing tools, the Engagement Platform has been a proven driver of value for operators, as IGT PlayDigital strives to create an environment for success for its partners.
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