Kambi G2E Preview: Crafting a bespoke solution

What are the benefits of an in-person event like G2E?

Major in-person events like G2E are always highlights of the industry calendar. There is good reason for this, as these events offer unmatched opportunities to engage with our partners, prospects and colleagues from across the industry. Conferences like G2E and ICE provide a great platform for operators, suppliers and regulators alike to meet, collaborate and share best practices.

How significant is G2E’s location given the continued growth of sports betting across North America?

The relationships forged at events across the Americas, such as G2E, have been very important to the progress of US sports betting in recent years, as well as Kambi’s position at the forefront of that progress. G2E’s home in Las Vegas, one of the obvious hubs of the betting and gaming industry worldwide, affords great opportunities to continue building these relationships, share knowledge and empower sustainable growth.

What are some interesting market trends you have noted recently in the North American market?

The unstoppable rise of same-game parlays (SGP) is no secret, but it remains a key foundational element for any sportsbook targeting meaningful market share in North America. Simply bolting on an SGP product that is not properly integrated with the core platform, and that has not been developed while benefiting from the full sportsbook view and the data therein, is unlikely to lead to long-term success.

SGP’s development journey is also far from over and Kambi is continuing to develop the product to ensure our partners’ combinability capabilities remain at the top of the market. These efforts have included the introduction of cash out and in-game to SGP, both complex additions which require a quality and confluence of processes across trading, data and risk only the best sportsbooks are capable of catering to. On the 2023 Super Bowl, when Kambi introduced live SGP, around 3% of total live bets were placed using the product. On the 2024 event, that proportion surged to over 12%, underlining customer appetite for the feature.

What is Kambi hoping to achieve at G2E?

Attendees visiting booth 2230 will find a large team drawn from across the Kambi Group, with extensive representation from our commercial, technical and product teams available to talk delegates through the technology and expertise, which have seen Kambi become the sportsbook partner of choice for ambitious operators throughout the Americas.

With partners including Bally’s, BetParx, Potawatomi Casino Hotel, Mohegan Gaming & Entertainment and Rush Street Interactive, Kambi’s core sportsbook platform has a greater footprint across the Americas than that of any rival supplier, trusted by commercial and Tribal operators alike to provide the high-performance technology and regulatory certainty required to grow faster than the market.

 Alongside discussing with attendees, the benefits of our core turnkey sportsbook to their online and onproperty operations, G2E represents a valuable opportunity to showcase our comprehensive portfolio of best-in-class betting services, including odds feed, same game parlay and market-leading, fully-native front-end UX capabilities. Kambi is the pioneer of next-generation betting entertainment that players demand and operators can’t compete without. Whatever the shape of an operator’s sports betting strategy, Kambi can craft a bespoke solution to match.

David Thompson

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