Bragg Gaming G2E Preview: Face to face
Bragg Gaming explains the opportunities G2E provides each year, as the company’s SVP of Commercial for US and Canada, Garrick Morris, also illustrates what to expect for 2024.
What will Bragg Gaming be featuring at its G2E 2024 booth, and are there any specific panels or events Bragg is looking forward to at this year’s event?
For this year’s G2E, we’re going to be showcasing our full-service suite of turnkey technology solutions, as well as content from both our in-house proprietary studios and exclusive content from our multiple studio content partners under the Powered By Bragg program.
In terms of panels or events, really we look forward to the whole of the conference itself, as it is a great opportunity to meet our customers, while also furthering our strategic goal of greater expansion into the US market through the relationships we develop and maintain.
Does an event such as G2E help provide opportunities for Bragg to lay the groundwork with any future plans for further expansion?
Conferences like G2E are a hugely important part of our long-term business strategy in that they provide us with access to meet all our existing and potential new customers in one place.
Conference season also provides us with a way to showcase our products in an environment where we know our customers will be present. It can be hugely beneficial in allowing us, through the various seminars which take place, to gain crucial knowledge on industry trends, what the market thinks of our products and potential development opportunities which may occur in the future.
“G2E’S LOADED CONFERENCE TRACK IS A REAL SMORGASBORD OF CONTENT, SOME OF WHICH WILL APPLY TO US, SOME OF WHICH WILL APPLY TO THE WIDER INDUSTRY.”
Is there a certain sector of the gaming industry Bragg looks forward to learning more about at G2E?
G2E’s loaded conference track is a real smorgasbord of content, some of which will apply to us, some of which will apply to the wider industry. As a supplier of iGaming content and turnkey technology solutions, we’ll be interested in anything which we can use to enhance our relationships with our customers, such as new trends, technologies and ways of thinking.
Can we expect any big news from Bragg leading up the G2E event, or any current goals that are hoped to be reached by the end of 2024?
The US is a hugely important market for Bragg, both strategically and from a revenue perspective, so you can expect some important press releases and partnerships to be announced in the coming months. As to progress on our current goals, we remain laser focused on achieving those goals and as such will make announcements when and if appropriate to do so.
How does G2E help executives like yourself build relationships with other companies or executives who attend the event as well?
For me, meeting in person will always be the most important method of communication, as it allows you to come face to face with your customer, assess their needs and expectations and respond to them accordingly.
We pride ourselves in ensuring we have regular face-to-face meetings with our customers and G2E is a conference that facilitates this as we know all our customers will be in one place, simplifying the process, providing an environment where we can meet other companies in our sphere of influence and create lasting relationships. In addition, Bragg maintains offices in Las Vegas, meaning that G2E is right on our doorstep, so it’s a win-win for us.
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