Genius Sports partners with Canadian Football League
Working together to engage audiences worldwide.
Genius Sports and the Canadian Football League (CFL) have announced plans for a partnership set to begin in January 2022.
They will work together to expand the CFL’s audience in the US and extend its reach to new international markets. Genius Sports will help the CFL to capitalize on the growth of the North American sports betting market, maximizing revenue and engagement opportunities.
“Our partnership with Genius Sports has the potential to launch a new era for the CFL,” said CFL Commissioner Randy Ambrosie. “It provides access to the technology and tools we need to engage our existing fans, and reach new ones, in exciting, innovative and highly customized ways. This goes beyond transforming our marketing. It can redefine our relationship with fans, partners and other key stakeholders, here in Canada and globally.”
“By providing the CFL with an incredible range of sports technology solutions, Genius Sports is setting a new precedent for sports partnerships,” said Mark Locke, CEO of Genius Sports.
Genius Sports will provide a wide range of technology and services that will enable the CFL to accelerate its growth plans and engage new audiences around the world. The two have also agreed that Genius Sports will acquire a minority stake in CFL Ventures, the new commercial arm of the League, allowing the Company to benefit strategically and financially from the CFL’s growth.
“Together, we will revolutionize the entire CFL product, delivering truly immersive experiences for their existing fans and attracting new audiences who crave year-round, top-flight football action,” said Locke.
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